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The Invisible Touch

January 22nd  - March 25th 2000
The Invisible Touch brings together an international group of artists who confirm art as a sensory communication: next to sight, touch, smell, taste and sound play a major role in their work. Despite any formal differences, the artists in this project share a common creative goal: they search out alternate paradigms of conveyance based on sensory methods. In the process, by exploring sentient dimensions they achieve a more concrete connection with their public, full of living and individuated possibilities that advance the possibility of art as a vital experience rather than as a form of mediated representation. The artists in this project effect a redestination from aesthetic formality to a directness of the creative experience. By placing sensory over rhetorical communication, their artwork "is" and "does" rather than simply represent or depict. And, art is articulated as a working-active reality. Many of these works strive for a flexible, elastic connection, even assimilation with various real experiences or situations, that would extend the performative possibility of art, and thereby also strengthen the bond between art and life. The Invisible Touch provides an opportunity to see art less as a one-sided object or effect set up for public edification, than a reciprocating and less predictable exchange of communication that requires our involved participation. The artwork in this project trusts the ability of artwork to engage its public actively. Through various sentient dialogues, these contemporary practices expand the experience of artwork as an perceptual interactivity rather than simply the more usual visual communique. Sound, touch, smell, taste and sight-all sensual experiences that reside at the very heart of what makes reality palpable, urge us to become more than viewers; they invite us to rethink and reimagine the ways by which we recognise the world around us through direct experience.

The rush of critical themes that have emerged over the last decade, such as sentience, subjectivity, engagement or interaction suggest a desire to relocate or to find an alternate situation within art practice and its essential Other-the viewer. However, many discussions and efforts later, these critical maxims run the risk of becoming mere designer labels. The question poses itself: are the promises of "out-reach", "interaction" and "engagement" being fulfilled, or can we discern in different facets of practice: in art making, in the public presentation and display of art, a silhouette of conservative constraint which is all the more insidious and implacable because it disguises itself behind theoretical posturing that does not deliver? Often, we still seem to want to place art in a comforting, non threatening "safety-zone". But, by endorsing such premises, we do little else than offer a limited opportunity for artwork, and run the risk of turning it into a formalized, more or less predictable cultural commodity that offers few surprises or provocations.

There is nothing harmless here. It seems as if art practice embraces a quite cautious attitude that runs the risk of becoming result oriented and less and less controversial, less risk taking. The propensity to synthetically "fit an artwork into" some preordained context, rather than activating it outward, toward individuated possibilities constitutes a crisis. Instead of encouraging differentiation, exhibitions more often end up over-determined or encyclopedic in approach. It's as if in art making, curating and exhibiting, we are leaving the theory behind and encouraging late Modernist structures of aesthetic and conceptual distance between artwork and viewer that to do little to enhance the public experience of art, or allow for ephemeral, intangible moments of creative communication. Too often, it seems we do not encourage attitudes to become forms, but rather, encourage forms to become attitudes.

The Invisible Touch asks: how can we reverse this? In response to the conceptual and aesthetic souvenirs of Modernism, artists are becoming increasingly aware of the failures of protected contexts and are seeking fresh ways to engage their public. The artists in this project eroticize art by mining the realm of the senses. These artists propose sensory models of creative communication that revitalise and intensify perception, and transform the communique between artwork and the public into an interactive exploration. These varied practices explore the realm of the senses to intensify our experience of artwork and activate the participation of the essential Other of art practice as a more fully engaged, perceiver / participant. We come back to experience these artworks in perceptual and sentient terms. Ringing with possibilities, they require to be touched, tasted, listened to and smelled, as well as looked at. These pieces take us to places where our perception, imagination and senses are working out a protean situation.

Victor Hugo wrote "to entrust is sometimes to abandon" and to entrust art today is perhaps a question of letting go, of abandoning aesthetic and expanding schema of perception in favor of more negotiable, open-ended exchanges. Sentience is one of these ways. The Invisible Touch suggests sensory creative communication as a new realism in the making.

In order to encourage a more direct public appeal, the project involves both indoor and outdoor situations - various interventions throughout the city of Innsbruck as well as the surrounding landscape. The gallery would be utilized to invite interaction or direct participation in order to experience the artwork. In the process, it is also resensitized.

Maia Damianovic,
Innsbruck, September 1999
 
You can find many in-situ-pictures and further information on the artists 
of The Invisible Touch and their pieces here
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